Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the rivals is essential. Market research has traditionally been a key strategy for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how companies collect, process, and

Introduction Social media marketing has evolved significantly in the last few years, shaped by shifts in innovation, consumer actions, and corporate demands. A major transformation in the advertising sphere has been the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the attention of